Creative Writing/Voiceovers
OBJECTIVE:
Committed to providing high-end creative writing, broadcast excellence and other creative initiatives to help my clients favorably embed their
brand image and product benefits through marketing communication media.
PROFESSIONAL
EXPERIENCE:
|
J.O., Fort Worth, TX |
October 2011 – Present |
Copywriter/Public Relations Executive
Responsible for approval
of all written materials for company and clients including scripts, websites, print ads
and other marketing materials
Managed and supported all copy in online marketing, emails,
promotions and overall branding
Wrote and supervised writing of materials for several
prolific companies and national brands
Proofread all packaging before release to
public
Trained new copywriters and supervised quality, efficiency and expediency
of their work
Campania Pizza and More,
Southlake, TX & Dallas, TX
Director of Marketing
Responsible for planning, developing,
executing and overseeing marketing and promotion initiatives for the Campania
Brand, including long term strategy in addition to providing oversight and
direction to short-term campaigns
Managed and supported online
marketing, emails, promotions and overall branding
Increased local customer
data base through Campania’s Business Discount Agreement, partnerships, online
media and charities – resulting in an average 32% quarterly increase in new
business and $150,000 in new revenue in first quarter in position
Created
and led company’s marketing strategy, devising compelling marketing copy for
restaurant events, specials and e-blasts
Ford Creative Media, North Richland Hills, TX
Founder/Writer/Producer
Managed all incoming and outgoing
work assignments, delegating them to the appropriate departments or individuals
to create the highest-quality material for clients
Delivered consistent
high-quality copy for individual clients’ radio and television copy, print ads,
direct mail, and website copy
Created custom audio and video production
for clients’ specific needs
Proofread all copy before release to public
End Results, Inc., Coppell, TX
Account Executive/Copywriter
Consistently delivered
high-quality copy for individual clients’ radio and television copy,
print ads, direct mail, and website copy
Personally catered to each
client to ensure their happiness with the agency and their continued growth and
success as a company
Proofread all copy before release to public
Conceptualized and created brand images and names for new business and partners
Schawk, Inc., Fort Worth, TX
Freelance Copywriter (10-month contract)
Consistently
delivered high-quality copy for RadioShack’s “2008 Packaging Re-image Effort” in
order to standardize new packaging for universal uniformity
Proofread all
packaging before release to public
Conceptualized and created brand
images and names for new RadioShack ventures
Gemmy Industries, Coppell, TX |
May 2004 – July 2007 |
Senior Copywriter/Voiceovers
Consistently delivered high-quality packaging, product, script, press release, catalog and instructional copy.
Created, scripted, and hosted Gemmy's "Costume Fashion Shows" for buyers in 2005 and 2006; Gemmy's 2005 costume
sales to Wal-Mart alone rose 150%.
Performed many different voiceovers for Gemmy top items, such as "Buck, the Animated Trophy", "Zultan", and "Doctor Shivers"
Proofread all packaging before release to public
Trained new copywriters and supervised quality, efficiency and expediency of their work
The Radio Disney Network, Dallas, TX |
August 1998 – May 2004 |
Creative Copywriter/Voiceovers
Consistently delivered high-quality scripts, such as commercials, PSAs, promos, features, featurettes, bumpers and local donuts.
Wrote multiple pieces of commercial copy daily for every major U.S. market
Worked closely with account executives to deliver high-quality products to clients on time and on budget
Created many characters and features to promote clients' businesses, such as Mrs. Oldengruff; The Adventures of Vic Valiant; Sam Shovel, Private Eye; and Dr. Thinkenstein, RAD Scientist
Provided a great variety of voiceovers, including: Character, Announcer, and Commercial
Assisted the Project Coordinator in assigning and distributing scripts to voice talent
Won many accounts for company and several radio awards, such as:
BEST COMMERCIAL SERIES – 2002 Silver Dome Awards; Illinois Broadcasters Association
BEST PSA CAMPAIGN PROMOTION – 2001 March of Dimes Achievement in Radio Awards
PRIMARY STRENGTHS: |
Able to produce high-quality, compelling and effective copy at a moment's notice
My first love in writing is for children; it is where I have achieved my greatest works
Work well with others to generate both success and profit for each product
Naturally skilled creating unique concepts and ideas
Excel in the creative process by assisting in executing marketing initiatives
EDUCATION: |
Tyler College; Tyler, TX.
Western Kentucky University; Bowling Green, KY.